Frozen Beards is a sea-soaked, ice-cold, adventure-fuelled brand built on community, cold water and grit. 

Founded by two mates called Chris, we grew up with salt in our hair and cold water in our veins. Cold swims, wild dives, and beach days weren’t a trend… they were just part of life. But in recent years, winter swimming started to hit differently. Not just for the thrill, but for the mental clarity, the reset and the resilience it builds.

That’s where Frozen Beards was born - out of a shared belief that jumping into freezing water is one of the best things you can do for your body and your brain. We’re building a like-minded community of people who get it. People who don’t mind numb toes and love the buzz after a dip. People who know that life feels better with a bit of bite in the air.

We sell merch for the bold and the brave - beanies, tees and more kit (coming soon) for those who live life just a little colder. But this is more than a shop. We’re working toward hosting meetups, events, and dips that bring people together. No ego, no nonsense, just shared adventure (and maybe a warm drink after).

Sure, the name Frozen Beards leans into our slightly scruffy male energy, but everyone’s welcome. Whether you’re diving in with a beard or not. 

Stay frosty.